We are a collective of creatives, marketers, and operators from the tech startup and creative agency worlds. Our founders came from the product, marketing, and design teams of Airbnb and reformed inside WestCap, an operating equity investor focused on technology startups.

What we do

Digital Product Design
UX Research and Testing
Audience Segmentation
Content Strategy

Brand Identity Design
Brand Strategy
Photography and Film
New Product Introduction

Brand Marketing
Advertising Campaign
Market Research
Growth and Performance

We’re a team of creatives, entrepreneurs, and consultants. Together, we have 100+ years of in-house and agency experience. If you can dream it, we can build it.

Partner, WestCap & Managing Partner, CōLab

Allen Mask

Memoji-Allen

Founding Partner, Cōlab

Alessandra Cuétara

Alessandra

Founding Partner, Practice Lead - Design

Jason Mamaril

Jason-Mamaril

Managing Partner at WestCap, CōLab Partner

Laurence Tosi

Laurence-Tosi

Growth Marketing, Co-Practice Lead

Maria Hwang

Maria-Hwang

Growth Marketing, Co-Practice Lead

Diane Chour

Diane-Chour

Creative, Product Design Lead

Yu Rong

Yu-Rong-7-2024

Creative, Brand Design Lead

Kyle Macy

Kyle-Macy-2023

Product and Insights, Practice Lead

Benjamin Chute

Benjamin-Chute

Producer & Creative Operations

Gretchen Klotz

Gretchen-Klotz

Strategy & Operations, Practice Lead

Jen Yen

Jen-Yen

VP, Finance

Angel Alvarez

Angel-Alvarez

Chief Operating Officer

Mike Davis

Mike-Davis

Creative, Principal Presentation Designer

Leejay Abucayan

Leejay-Abucayan

PR and Communications, Practice Lead

Natassia Nettleman

Natassia-Nettleman

Creative, Content Strategy Lead

Vero Maldonado

Vero-Maldonado

Managing Director & Head of Strategy

Brian Wakabayashi

Waka

Creative, Principal Motion Designer

Salih Abdul-Karim

Salih

Brand Strategy, Strategist

Mishaal Abbasi

Mishaal

Communications Lead, Portfolio Companies

Gabby Cox

Gabby-Cox

Intelligence Lead

Sadhika Johnson

Sadhika-2

Director of Operations

Michelle Ha

Michelle-Ha-2

Culture Officer

Larry

Larry