We are a collective of creatives, entrepreneurs, and consultants with studios in San Francisco, New York, and London. Think of us as an extension of your creative leadership team. We’ll work alongside your team to up-level your brand, product, and marketing.

What we do

Brand strategy
Market research
UX research and testing
Audience segmentation

Brand identity design
Digital and product design
Communications design
Photography and film

Campaign development
New product introduction
User acquisition

We’re a team of creatives, entrepreneurs, and consultants. Together, we have 100+ years of in-house and agency experience. If you can dream it, we can build it.

Partner, WestCap & Managing Partner, CōLab

Allen Mask

Memoji-Allen

Founding Partner, Cōlab

Alessandra Cuétara

Alessandra

Founding Partner, Practice Lead - Design

Jason Mamaril

Jason-Mamaril

Managing Partner at WestCap, CōLab Partner

Laurence Tosi

Laurence-Tosi

Growth Marketing, Co-Practice Lead

Maria Hwang

Maria-Hwang

Growth Marketing, Co-Practice Lead

Diane Chour

Diane-Chour

Creative, Product Design Lead

Yu Rong

Yu-Rong

Creative, Brand Design Lead

Kyle Macy

Kyle-Macy

Product and Insights, Practice Lead

Benjamin Chute

Benjamin-Chute

Producer & Creative Operations

Gretchen Klotz

Gretchen-Klotz

Strategy & Operations, Practice Lead

Jen Yen

Jen-Yen

VP, Finance

Angel Alvarez

Angel-Alvarez

Chief Operating Officer

Mike Davis

Mike-Davis

Creative, Principal Presentation Designer

Leejay Abucayan

Leejay-Abucayan

PR and Communications, Practice Lead

Natassia Nettleman

Natassia-Nettleman

Creative, Content Strategy Lead

Vero Maldonado

Vero-Maldonado

Brand Strategy, Principal & Practice Lead

Brian Wakabayashi

Waka

Creative, Principal Motion Designer

Salih Abdul-Karim

Salih

Brand Strategy, Strategist

Mishaal Abbasi

Mishaal

Communications Lead, Portfolio Companies

Gabby Cox

Gabby-Cox

Intelligence Lead

Sadhika Johnson

Sadhika-2

Engagement Ops Lead

Markus Vitulli

Markus-2

Culture Officer

Larry

Larry