Blueground is a curated network of thousands of quality, turnkey homes around the globe. Their new membership, Blueground Pass, offers the most flexible way to get full access to their network of properties. The messaging is simple: stay for as long as you need, move to your next home whenever you're ready, and pause your lease whenever. CōLab was asked to design the Blueground Pass webpage as well as create the product launch campaign.
The concept of the product launch campaign is to show the flexibility that people can enjoy by splitting one scene into two different environments, or cities.
Collaboration at it’s finest
Special thanks to the Blueground team:
Yorgos Kleivokiotis: Chief Marketing Officer
Neil Sahni: Global Director of Brand
Alkis Kiourktsoglou: Head of Creative
CōLab team: Jason Mamaril, Yu Rong, Liza Dunning, Gretchen Klotz