Product roadmapping
Website design
Brand system refresh
Organization design
Market research
Audience segmentation
User journey mapping
Brand guidelines
Product guidelines


Founded in 2013, Boatsetter set out to be the #1 peer-to-peer boat rental community. As the company grew and competitors emerged, there was a huge opportunity for Boatsetter to differentiate their brand and product in such a crowded space.


We worked alongside various internal teams to lightly refresh their brand and product. To start, we did an extensive audit and competitive analysis, identifying key opportunities for growth. We then facilitated a leadership offsite to help the team develop new roadmaps that better aligned to the company’s new people-centered vision of “enabling unforgettable experiences on the water for everyone.”


“When anyone thinks about a fun day with their friends and family on the water, I want them to think about Boatsetter.”

Jackie Baumgarten, Boatsetter CEO


We collaborated with the team to develop a flexible set of product and brand guidelines to ensure consistency across all user touchpoints that could evolve with the company as they expand into new markets and services. Our work alongside the internal team redesigning the core renter user experience on resulted in a 45% increase in product conversion.


Collaboration at its finest

Special thanks to the Boatsetter team:
Jaclyn Baumgarten: Co-founder and CEO
Chris Fox: COO
Paul Tesar: CTO
Julien Geffriaud: Head of Marketing
Alvaro Morin: Creative Director
Matthew Sliwkowski: Director of Product Management
Kathryn Leahy: Senior Product Manager
Daria Osetrova: Product Manager
Graham Goldsmith: Director of Sales
Elise Perez: Social Media Manager
Mariah Hoefle: Marketing Program Manager
Charlie Veale: VP of Sales
Zachary Faerber: Director of Finance
Erik Holm: Director of User Experience

CōLab team: Alessandra Cuétara, Jason Mamaril, Lucas deWilde