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Branding
Positioning
Visual identity
Photography Art Direction
Illustration Art Direction
Brand Guidelines
Packaging

Prosper

The power to change your tomorrow, today.

Prosper was founded on the idea that our fate, like our epigenetic, is changeable. To help us know where we stand in our health journey and to offer the ability to measure the impact of our everyday choices and know, with certainty, where our health is headed. As their partner, we collaborated to launch a brand that represented trust, science, and hope.

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Prosper empowers you with the full view on your health, so that you have a full understanding of what’s achievable. Much of the science of epigenetics is about intersections: genes and expression, actions and consequences, past and future.

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Our logo puts the idea of intersections at the heart of our brand. Type, color, and image are weaved together with the themes of people, science, and nature, acting as a framing device, either framing images or linking expressive language. This also serves to visually anchor the work, drawing the eye inwards within the context of visual abundance. There is a stylistic busyness, but also a clear system that holds it all together.

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Collaboration at it’s finest

Special thanks to the Prosper team:
Ben Walters: Head of Strategy
Brianna Schneider: Director of Communications
David Freiman: Director of Software Development
Ellie Breslin: PR manager
Thomas Fitzpatrick: Creative Director and illustrator

CōLab team: Jason Mamaril, Yu Rong, Gretchen Klotz